FAIRFIELD, Maine (April 21, 2025) – Maddie Niles (Benton, ME) from the field hockey team at Lawrence High School and future Division 1 field hockey player at Merrimack College has signed a name, image and likeness (NIL) partnership with Heavenly Spa & Cosmetic Ink in Fairfield, Maine. The salon and spa offer a range of services, from hair styling to massages. Niles will make social media posts and receive services from the business as part of the NIL partnership.
Niles, 18, finished her high school career as the all-time scoring leader at Lawrence High School with 109 goals. She also set the record for goals in a season (38) during her sophomore year and tied the state record for goals in a game (7) earlier this season. She was named to the MFHA All-State Team, KVAC 1st Team, KVAC All-Academic Team multiple times in her career. Niles has committed to play Division 1 field hockey next season at Merrimack College.
The sports marketing partnership was brokered by Pliable Marketing, a Maine-based marketing company and NIL agency that specializes in athlete branding. The company’s list of athlete branding clients includes more than 35 high school, college, and professional athletes from across the country, including Niles.
“I am excited to partner with Tammy to support her local business. She has a great staff and lots of new services and equipment that most hair salons and spas don’t offer, including a float tank. They also have tons of services that will help high school students get ready for the prom. I am grateful for the opportunity and look forward to spreading the word about her business,” said Niles.
This marks 10th official name, image and likeness partnership for Niles, the most of any current athlete attending high school in Maine.
“As Maddie continues her field hockey career in college, she wants to work with businesses that align well with her goals on and off the field. Maddie understands the importance of recovery and taking care of her body to perform at the highest level. Heavenly Spa & Cosmetic Ink is a salon but also has some of the best recovery equipment available in the area. Maddie’s success with her other NIL partnerships has earned her this opportunity. She is a trailblazer and amazing role model,” said Greg Glynn, founder & CEO of Pliable.
Pictured: Maddie Niles at Heavenly Spa & Cosmetic Ink in Fairfield. Courtesy: Pliable Marketing
Pictured: Maddie Niles with Tammy Pallard at Heavenly Spa & Cosmetic Ink in Fairfield. Courtesy: Pliable Marketing
