| AUGUSTA, Maine – Maddie Niles, a member of the 2022 State Champion Lawrence Bulldogs field hockey team announced today she has signed with Pliable, a Maine-based marketing company that helps high school, college and professional athletes build their athlete brand. Niles will start building her athlete brand with a recruitment video and pursue name, image and likeness (NIL) opportunities. Her goal is to play Division I field hockey and start her career as a model and interior designer.
Niles, 16, from Benton, Maine, is a sophomore on the field hockey team at Lawrence High School (Fairfield, ME). This season the Bulldogs went 18-0 and won the Class B state championship on a game-winning goal by Niles.
Niles was recently named to the All-State team and 1st Team KVAC. She registered 56 points (38 goals, 18 assists) in 18 games, scoring a school-record 38 goals, topping her previous mark of 21 goals as a freshman.
In addition to her success on the field, she has a 96.3 GPA and in on the honor roll. She has also volunteered for local organizations, including PAL youth sports.
| “As a high school athlete, I am grateful for the opportunity to play field hockey with my teammates and coaches. What our team accomplished this season was incredible! I am really excited to continue to build on our success. I see name, image and likeness opportunities as a way to increase the exposure for our amazing team at Lawrence High School and for the game of field hockey. I am excited to work with Pliable because I want to gain valuable experiences that I will be able to use during and after my field hockey career,” said Maddie Niles, field hockey player at Lawrence High School.
In June of 2021, a unanimous decision by the Supreme Court upheld the lower court’s decision that NCAA restrictions on “education-related benefits” for college athletes violated antitrust law. As a result, college and high school athletes now have the opportunity to benefit from their name, image and likeness.
Niles has signed for NIL representation with Pliable which will provide her with athlete support and branding services, including access to a wide range of partnership opportunities with local and national companies. She will work closely with Greg Glynn, Athlete Brand Advisor & CEO of Pliable to learn valuable marketing skills that will create future opportunities in her career.
Pliable will help Niles start building her athlete brand using Pliable’s Athlete Branding Playbook, recognized as one of the industry’s most forward-thinking ideas for athletes to acquire the skills and tools to build their athlete brand. |
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| “Maddie is an outstanding field hockey player with an incredible passion for the game. What also makes Maddie stand out is her maturity to pursue her future career on and off the field. Maddie wants to learn the skills and tools that will help her as a model and interior designer. By working together, she will gain valuable experiences from the name, image and likeness opportunities that will come her way, giving her a great head start on her career. I am excited to work with Maddie and continue to help put more Maine athletes on the map,” said Greg Glynn, Athlete Brand Advisor & CEO of Pliable.
Pliable’s list of athlete branding clients includes a wide range of high school and college athletes who are building their athlete brand and are exploring name, image and likeness opportunities. To learn more about Pliable, visit PliableMarketing.com.
Pictured: Maddie Niles from the Lawrence field hockey team has signed with Pliable for athlete branding and NIL representation. Photo courtesy: Pliable Marketing |
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